Udhyam Entrepreneur – Udyam Se Unnati

Empowering Communities

Transforming Lives

Udhyam

As a flagship initiative of Metores Trust, Udhyam is a rural entrepreneurship program designed to encourage entrepreneurship in the hills of Uttarakhand’s Kumaon region. Our program empowers local entrepreneurs by providing access to crucial financial support and expert mentorship, helping them grow their businesses, create sustainable employment for themselves and their communities, and contribute to the local economy. Through Udhyam, we aim to nurture a thriving entrepreneurial ecosystem in the hills, paving the way for long-term socio-economic development.

Know More

Udhyam

A rural entrepreneurship program designed to foster the rural economy and support entrepreneurs from the hills.

Know More

Metores Trust

Udhyam is housed under Metores Trust, a social impact organization established in 1980 by Mr. Om Wadhwa, a pioneering entrepreneur in India’s electronics industry. Originally focused on education and healthcare in Jharkhand and West Bengal, Metores has evolved into a catalyst for change, now implementing direct livelihood and education programs in Uttarakhand. Udhyam is its flagship initiative to address rural unemployment and migration by fostering entrepreneurship in the hill regions.

Philosphy

At Udhyam, we believe in starting small, staying local, and thinking long-term. Our philosophy is rooted in the idea that lasting change must emerge from within the community. Just like a small river nourishing a verdant land, we aim to gently but persistently nurture rural entrepreneurial energy—fueling self-reliance, dignity, and sustainable progress in mountain communities. We meet people where they are, work with what they have, and help them do what they can—one idea, one business, and one life at a time.

Vision

To inspire entrepreneurship within rural mountain communities as a means to empower villages to achieve self-sufficiency in employment and livelihood.

Mission

To identify and support entrepreneurs aged 21 to 58 with financial assistance, technical support, and one-on-one mentorship, enabling them to establish and grow sustainable businesses in the hills of Uttarakhand.

0 +

Entrepreneurs Supported

₹ 0 CR

Capital Deployed

0 +

Jobs Created

0 +

Women Entrepreneurs Supported

What We Do

Udhyam is a rural entrepreneurship program designed to encourage entrepreneurship among village communities in Uttarakhand’s Kumaon region. With the right support, Udhyam entrepreneurs create jobs for their communities and contribute to the local economy.

Incubation or
scaling

Whether it’s a new business idea or an existing enterprise, the Udhyam team works closely on the ground with each entrepreneur for a period of two years.

Financial support
through loans

Based on their business needs, all entrepreneurs get access to financial resources. They are given loans payable in instalments over two years through our partner NBFCs.

Timely
guidance

Our team regularly checks in with entrepreneurs on their monthly records, to understand their challenges in business and ensure they are making progress on their goals.

Personalised
mentoring

Under mentoring support , entrepreneurs with specific needs are connected with specialized expert mentors who provide support in scaling up business.

Why Uttarakhand?

To slow down the rate of migration from Uttarakhand’s hilly areas to cities, by providing sustainable livelihood opportunities in the villages itself through locally owned and community-based enterprises.

There is a massive need for employment in the region, as an increasing number of educated youths in the Kumaon region currently face a bleak future with very limited livelihood options.

We envision that this will have a multiplier effect in the short and medium term, effectively boosting local employment, creating jobs and encouraging more and more people to consider entrepreneurship as a viable choice. We work in alignment with the United Nations Sustainable Development Goal 8 of ‘Decent Work and Economic Growth’, which aims to tackle the growing problems of youth unemployment and access to opportunity.